Best Buy's affiliate program has sent emails confirming that Grand Theft Auto 6 pre-orders will begin next week, triggering a wave of speculation that Rockstar is preparing to release its third trailer to coincide with the launch.
Multiple Best Buy affiliates have confirmed receiving the email, which specifically states that pre-orders for GTA 6 will open on Monday. The timing is significant — it aligns with Take-Two Interactive's upcoming quarterly financial results presentation.
"Should Take-Two decide to release a trailer before this call, perhaps re-confirming the game's currently planned November 19 release date, it would allow the company to refer to it during its results presentation."
The strategic move would be classic Rockstar — release a trailer just ahead of the earnings call, let the hype build organically, then reference the trailer's performance data during the investor presentation. It eliminates the need for investors to ask about GTA 6's status during Q&A, letting the numbers — and the trailer's view counts — speak for themselves.
Pre-orders for GTA 6 have been one of the most anticipated retail events in gaming history. With the game's scale, budget, and cultural footprint, analysts expect it to break records not just in sales volume but in pre-order velocity — and retailers are positioning accordingly.
If Trailer 3 drops alongside pre-orders, it would mark the beginning of GTA 6's "summer marketing blitz" that Strauss Zelnick confirmed is coming. The industry is watching closely — not just for the trailer, but for what it signals about the game's final stretch to November 19.